Main reasons why you promoted your business on social media
What are the benefits of using social media for your business? There are now over 5 billion active social media users worldwide to be considered.
If you're not using social media in your digital marketing strategy, you're missing out on a fast, inexpensive, and effective way to reach almost half of the world's population.
Consider the many ways social media can help you connect with your audience, engage with your customers, and grow your business.
Here are the list of the main reasons why you promoted your business on social media.
- Increases website traffic
- Generate leads
- Boost sales
- Partner with influencers
- Going viral
- Customer and audience engagement
- Learn more about your customers
- Keep an eye on the competition
- Stay on top of industry news
- Social Ads for Business
- Tracking Your Potential Customers
1. Increases website traffic
Important ways to drive traffic to your website is through social media posts and ads. Sharing great content from your blog or website on your social channels is a great way to attract readers as soon as you publish a new post. To collect data on your click-throughs you can even use UTM tracking tags.
For example, Architectural Digest teases the Story content in its Instagram feed and then directs followers to read the full article and see better photos via the "link in bio".
Participating in social chats can also be a great way to increase your visibility, attract new people's attention, showcase your experience, and drive traffic to your website.
However, make sure you go beyond self-promotion to provide real value. Include your website address in all of your social media profiles so that people who want to know more about you can do so with just one click.
2. Generate leads
Social media offers potential customers an easy and accessible way to show interest in your company and products.
Lead generation is such an important benefit of social media for businesses that many social networks offer ad formats designed specifically to collect leads.
In the end, the ads generated 4.3 times more sales leads than the previous year, at twice the price of more traditional digital prospecting campaigns with real estate ads.
3. Boost sales
Your social accounts are a key part of your sales funnel, the process by which a new contact becomes a customer. Lingo Notice: This is called social selling.
As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product research and e-commerce. The time has come to align your social marketing efforts with sales goals.
Use Elodia's affordable digital marketing services to find leads and increase sales with social media.
4. Partner with influencers
Recommendations from friends and family play an important role in consumer decisions, as do reviews. When you get the word out about your product or business on social media, you build brand awareness and credibility and set yourself up for increased sales.
A key way to boost social word-of-mouth is to work with influencers – people who have large followings on social media and can draw those followers' attention to your brand.
Lingerie brand Adore Me partnered with influencers for a series of unboxing videos on Instagram and saw a huge increase in content featured directly on influencer accounts.
These included a doubled click-through rate and a seven percent higher sales conversion rate.
5. Going viral
When people start liking, commenting on, and sharing your social posts, your content is exposed to a new audience: their friends and followers. Going viral is not easy it takes this concept one step further.
As people share your content with their networks and follow their networks, your content spreads across the internet, with potentially thousands or even millions of shares.
This exposure is particularly beneficial because, in a world where there is far more content than anyone could ever consume, a friend's social sharing acts as a kind of pre-screening.
Going viral is obviously no easy task, but without social media it would be next to impossible. Being on social media also means your fans can help you with this goal like when a TikTok user choreographed Grammarly's YouTube ad sound and sparked a trend of over 100,000 users to do the same.
6. Customer and audience engagement
Social networks allow you to interact directly with customers and fans and also give them the opportunity to interact directly with your brand.
Unlike traditional media, which only provides a one-way street, social media is a two-way street.
If you want to engage customers and followers, you need to be engaged. Stay active and respond to comments and questions about your social media posts in a way that suits your brand.
You can also use social media monitoring to keep an eye on what people are saying on the social web. Burger King doesn't just tweet, but responds to others who mention BK.
7. Learn more about your customers
Social media can generate a huge amount of data analytics about your customers in real time. You can use this or data information to make smarter choices on business decisions.
All major social networks offer analytics that provide demographic information about the people who interact with your account. This can help you tailor you to better target your real audience on your social media marketing strategy.
8. Keep an eye on the competition
It is also important to know about your competition and what people are saying about it.
For example, by tracking the mentions of your competitors, you can uncover weaknesses in their products or services that you can target and thus attract new customers.
Tracking your competitors on social media also means you will know when your competitors are launching new products, running promotions, and releasing new reports or data.
9. Stay on top of industry news
Things move fast in the online world and you can't afford to be left behind. Keeping a virtual ear to the ground through social listening will keep you updated on upcoming changes in your industry that could affect the way you do business.
10. Social Ads for Business
Social ads are an inexpensive way to promote your business and share content. They also offer powerful targeting options so you can reach the right audience and get the most out of your budget.
Smart marketers have embraced this key benefit of social media for business: by 2022, advertisers are expected to spend over $56 billion promoting products on social media.
With ad targeting options including demographics, geography, language and even online behaviour, you can create specific messages that resonate best with different groups of potential customers and pay only for the exact viewers you want to reach.
More Info: Boost your business by Paid AD's Services
11. Tracking Your Potential Customers
People who have abandoned products in a cart are prime prospects. They have already found about your website and also browsed your products and made a decision on what they might want to buy there.
People abandon carts for many reasons, but someone who has expressed this level of interest in your business should not be ignored.
Using tracking tools like the Facebook pixel, you can show these potential customers social media ads for the very products they viewed or added to their cart on your site.