Complete Guide to do technical SEO in blogs sites and home page in 2022
Looking to learn about technical SEO? Then here's the guide to do technical SEO in blogs sites and home page for you.
In this article we will cover:
Search Engine Optimization (SEO) techniques refer to the tactics involved in creating and optimizing a website so that it can be easily crawled, indexed, and displayed by search engines, display that website.
Most marketers and business owners utilize SEO techniques to improve their website's chances of ranking well in search engine results pages (SERPs).
Here's the guide to do technical SEO in blogs sites and home page for you.
- Site Security
- Site Crawling & Indexing
- Website Page Speed
- User-Friendly Sites
- Thin/Duplicate Content
- Canonical Tags
- Hreflang Tags
Site Security
A technically optimized website is a secure site. Making your website safe for users to ensure their privacy is a basic requirement these days.
There are many things you can do to secure your website (WordPress) and one of the most important is implementing HTTPS.
HTTPS ensures that no one can intercept the data transmitted between the browser and the website. So, for example, if people log into your site, their credentials will be safe.
You will need something called an SSL certificate to implement HTTPS on your website. Google recognizes the importance of security and has therefore made HTTPS a ranking signal: secure sites rank higher than insecure sites.
Check if your website is HTTPS in most browsers, it's very important and you can check it easily.
On the left side of the browser's search bar, you'll see a padlock if it's safe. If you see the words "unsafe", you (or your developer) have work to do!
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Site Crawling & Indexing
To ensure your site appears in the SERPs, you need to pay attention to what Google is doing when crawling, indexing, and rendering your site.
Technical SEO is the process of creating a website's look and feel, as well as ensuring it meets the needs of users and search engines. The more you satisfy the needs of the search engines, the more likely you are to rank well in the SERPs.
When you visit a website you like, do you browse through multiple pages and follow breadcrumbs to discover all the content the site has to offer? If so, you understand exactly how Google's crawlers (bots) navigate public websites.
When these Google bots start crawling the web, they will visit public websites and switch from one link to another just like a human would do.
Indexing is like a Google filing cabinet. When Googlebot crawls a public website, it caches that content and (once indexing is complete) the page appears in the relevant search engine results most relevant to the query. searcher's query.
One way to ensure that Google has properly crawled and then indexed your content is to take advantage of a free Google tool called Google Search Console.
Once you've created your free account, you can do a few things like track when the new site you create is indexed. You can also submit a sitemap, which helps Google correctly identify and catalog your site's content.
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Website Page Speed
When the Internet was in its infancy, web pages were more visible to search engines. The programming is very simple and the elements of the website are very simple.
Now, with the power of JavaScript and CSS, web developers can do so much more. As web content becomes richer and more dynamic, page speed becomes an even more important factor in user experience (and how your content ranks in the SERPs).
In general, the more JavaScript you have on your site (especially complex elements), the harder it will be to load. Since page speed is a ranking factor, you need to make sure to pay attention to the loading time of content when requested by the user.
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User-Friendly Sites
A user-friendly website is one that optimizes the user experience first. This does not mean that you ignore or ignore search engine requests; it just means you understand that people come first.
You can check if your site is mobile-first by going to Google Search Console and viewing the recent crawl log of a page added to your site yours recently.
If you see "Googlebot smartphone" crawled your page first, you know you're ready. You may have received a pop-up stating that your site has been moved.
So, you need to create the kind of web content that is easily accessible from a mobile device or tablet. And, you probably already have these types of pages on your website.
You can check by going to our website tester and navigating to the 'Stats' tab. From here, you can see how many of your sites are AMP links.
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Thin/Duplicate Content
Light content refers to blogs, articles, or websites that don't bring much work to Googlebot. There may be no internal links on the page to help crawlers redirect to other parts of your site. It is also possible that the content of the page is not targeted at the user's search intent.
An example of lightweight content would be a services page that doesn't link to any other pages on your site and doesn't actually talk about the services you offer. Instead, it refers to your employee's name and extension.
Duplicate content refers to blogs, articles, or web pages that have identical copies elsewhere on your site.
However, don't let the name fool you; nearly identical content such as just replacing the brand name with product description may also be excluded as "duplicate content".
An example of duplicate content might be that you have two dry dog food pages that do not differ in language or page format.
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Canonical Tags
You may have heard of canonical tags or even seen canonical tags called rel="canonical". If you're not familiar with the term, canonical tags are markers that tell search engines that the URL you've specified is the original, actual copy of a page.
Canonical tags appear in section of a page's HTML code. They refer to the URL of one page (self-referencing), or they can even merge signals by referencing another page's URL.
Use a tool like Page Improve to create-modify page canonical tags and other elements directly from your browser.
Hreflang Tags
Hreflang is an HTML tag that tells search engines what language you are using on a particular page. This allows you to distinguish the relationship between web pages written in different languages.
For example, let's say you own a German company that is opening a service branch in France. The tag will tell Google that someone accessing your site with an IP address possibly from France will get the French version of the page.