Powerful Way to Boost Your Business to Through PPC

10 Powerful Ways to Boost Your Business

Author: Ecoodia Date: 15/10/2022 11:56 AM

While PPC advertising is an integral part of an effective marketing strategy, the wrong tactics can burn through your advertising budget and thus negatively affect your PPC results.

PPC has been around for over 20 years, and marketers spend almost 80% of their ad spend on PPC campaigns. Knowing the importance and profitability of PPC campaigns, it is essential to strategize your PPC campaigns to accelerate your business growth instead of hindering it.

If you want to grow your business and predict the best return on ad spend, improving your PPC strategy is the first step and you've come to the right place.

Below are 10 Powerful Ways to Boost Your Business to Promote Your Business Through PPC

Choose the Right Platforms to Advertise
Also Use Social Media PPC Ad Campaign
Launch a Remarketing Ad Campaign
Try a Lookalike and Similar Audiences
Design Mobile-Friendly Landing Pages
Advertising Budget
Make Your Ad Copy Click-Worthy
Use Responsive Search & Display Ads
Perform A/B Split Tests
Revisit Your Keywords Selection

Choose the Right Platforms to Advertise

When we talk about PPC advertising, the first thing that comes to mind is Google Ads. With Google Ads, you can reach millions of people who could be your potential customers.

But with this advantage, that doesn't mean you should limit your advertising strategy to just Google ads. You can run ads on different social media platforms that will help you build brand awareness, retain customers and increase sales.

However, deciding on a platform will depend on your target audience and goals. Therefore, you should do your research on available ad networks before including them in your strategy.

There are dozens of spaces online where you can use your ad spend, but the best way to gauge the effectiveness of any platform for your business is to look at the ROI of each platform.

Some popular platforms for PPC advertising are:

Google Ads: Google AdWords allows you to reach 90% of internet users with Google Display Ads and Responsive ads. You can target your audience based on what they're searching for, or target them with your products when they're looking for options on another site through display ads.

Meta Ads: With Meta Ads Manager (Facebook) you can create ads in different formats such as videos, images, and carousels. Meta-targeting (Facebook) is done based on the demographics and interests of your individual buyers.

Instagram Ads: Businesses use Instagram ads to build brand awareness and grow their customer base. Advertise between stories and across platforms that engage audiences with compelling visuals.

Twitter Ads: People won't spend a lot of time watching your ads on Twitter, so the shorter the better. Experiment with text and images to see which ads perform best.

Bing Ads: The unique feature of Bing Ads is that it allows you to schedule campaigns based on different time zones. This gives you greater control over your campaigns and ads.

Some other platforms you can advertise on are AdRoll, RevContent, and Yahoo.

Also Use Social Media PPC Ad Campaign

The effectiveness of social ads is relatively higher than Google ads because these ads appear directly in your feed, which reduces the effectiveness of the ad blocker.

While paid search focuses more on keywords, paid social advertising focuses more on demographics and personalities, leading to new ways to target your audience.

Paid social media advertising allows you to use a variety of ad types and formats, like images, videos, text, and more.

Social advertising gives you two features essential for advertising success: retargeting and lookalike audiences.

Launch a Remarketing Ad Campaign

Retargeting is remarketing to people based on website visits or people who want to learn more about your products and services and have shared their contact information manually.

92% of your website's online traffic won't buy anything the first time they visit your site.

However, when you use remarketing to retarget the same visitors, they are 70% more likely to purchase from your ad than your competitors. Therefore, with these odds, you cannot miss out on retargeting.

Try a Lookalike and Similar Audiences

A good-looking audience is a side-by-side list created by platforms, e.g. This generated list includes people with similar interests, clicking habits, online social behavior, and more.

With the super-targeting capabilities of the PPC platform, a lookalike or similar audience allows your business to target with unparalleled depth and precision. All you need to do is provide some initial data about your website visitors.

In Google Ads, you need at least 100 user data to get a good-looking audience. However, on Meta, you can upload customer files, reference site traffic, application activity, and more, to create seed audiences.

Meta recommends a source audience of at least 1000 people.

Combining your good-looking and good-looking audiences with a retargeting campaign can increase your conversions by more than 40% and therefore your sales.

Design Mobile-Friendly Landing Pages

More than 50% of global Internet traffic comes from mobile devices, and more than 40% of online transactions take place via mobile devices.

With the penetration of mobile devices among digital consumers, there is a need to optimize website landing pages for mobile devices.

Unfortunately, however, some companies overlook the importance of mobile-friendliness when it comes to PPC campaigns.

Despite your mobile and tablet-optimized ads, the stellar copy on your landing page can win or lose your PPC campaign.

For best results, check out some important points for your mobile-friendly landing pages:

High page loading speed. Your page/site on mobile will take an average of three seconds to load.

Make sure your landing pages are functional and intuitive, so users know how move on to the next step (e.g., add to cart, checkout, signup, etc.)

Advertising Budget

The problem with many failed PPC campaigns is unrealistic and low budgets. One of the key factors to getting results from your PPC campaigns is setting a budget to target the right audience and help you achieve your goals.

But that doesn't mean you have to over-budget to get the most out of PPC. Instead, you need to have a realistic budget to help you get through the different stages of your PPC marketing.

If you're new to PPC campaigns, some common examples of using your budget include.

Researching industry averages (e.g., cost-per-click) A/B Testing (Choose the right keywords, audiences, demographics, etc.)

Research your average and know how much your competitors are spending on PPC campaigns to grow your business Your ad can help you set a realistic budget for your ad spend.

Make Your Ad Copy Click-Worthy

Ad copy should aim to add value to your customer's browsing. Regardless of industry, all PPC strategies should focus on premium, click-worthy ad copy.

Regardless of the market, all PPC strategies should focus on top ad copy.

The starting point for your conversions is people clicking on your ad, which is only possible if your copy is relevant or compelling.

Therefore, your title, description, and images must have eye-catching ad copy to capture the attention of online customers. Ad copy should also be relevant to the stage your buyers are in.

Are you targeting it with an awareness campaign? Or do you remarket with google ad retargeting campaign? The ad copy will change accordingly.

Here are some of the best ways to create better copy that gets more clicks:

Add unique offers like free shipping, money-back guarantee.
Use Highlight promotions like SALE, 50% off, etc.
Include a CTA like Buy Now, Sign Up Now, etc.
Focus on benefits rather than features.
Incorporate relevant landing pages related to advertising.

Developing good copy takes time, but once you master the art of understanding your audience and addressing their needs in your ad copy, it will have an incredible impact on campaign performance. your translation.

Use Responsive Search & Display Ads

Responsive ads help you automate your PPC strategy to grow your business. It uses the machine learning power of Google ads to automatically adjust their size, look, and format based on available ad space.

There are 2 types of responsive ads you can use:

Responsive display ads:

Responsive display ads are ads automatically generated by Google using the materials you provide grant.

Google automatically adjusts the size, look, and format of your content based on the available ad space on the Google Display Network.

Responsive Search Ads:

Responsive search ads allow you to create a responsive ad to show more text and more relevant messages to your customers.

Enter multiple titles and descriptions when creating ads on the Responsive Search Network.

Over time, Google Ads will automatically test different combinations and determine which works best.

With the flexibility to experiment with ad creatives, images, titles, and descriptions, Google Ads helps you create the most effective ads.

Perform A/B Split Tests

How can you determine which design, ad copy, or demographic might deliver better results? Use A/B split testing.

A/B testing is just as necessary for your paid advertising campaign as anything else. The goal of testing your ads is to increase both your click- through rate and your conversion rate.

There are different promotional elements that you can test. Small adjustments in any part can dramatically change your results.

With A/B split testing, you can compare the performance of different ads in your control group based on their data.

Revisit Your Keywords Selection

Researching keywords for your PPC strategy can take time, but it's the best part of your strategy. The secret of the most successful PPC advertisers is that they constantly research, refine and grow their keyword lists through various tools.

Use long-tail keywords: Your keyword research should combine short-tail keywords (the most common and frequently used one-word phrases) and long-tail keywords.