Search Engine Optimization
SEO is a part of digital marketing which involves ranking your website on top of search engines such as google and bing. Link building, optimizing contents, creating light websites are some of the functions of SEO
Today online marketing is growing rapidly and digital marketing is the prime aspect of marketing. It involves marketing your brand online via websites, social media, email and messages. Digital Marketing is the best way of marketing with limited amounts of money. It can be categorised into
S.E.O & S.E.M
Social Media Marketing
SEM is another way of digital marketing. It involves promotion of your product by paying money in the form of google ad's or facebook ad's. The difference between SEO and SEM is that SEO drives organic traffic in the website while SEM gets inorganic traffic
Social Media Marketing is the process by which you promote your product by posts or video by publishing it in various social media platforms like facebook, Youtube and linkedin. It is helpful only if the post is engaging with people.
Email marketing involves identifying customers and then sending them emails such that they are bound to read it. A study has found that people spend more in Email than in other social media platforrms.
Graphic Designing is also a part of digital marketing. It involves creating logos of brands and videos. Logos should be made attractive because it attracts users and builds trust among them.
Content writing is one of the main parts of digital marketing because according to google it prefers websites which have good content. Content should be informative which answers the queries of customers.