What is Search Engine Management ?
SEM is the best way to grow your business online in a competitive marketplace. With many businesses looking for the same products, it's never been more important to advertise your business, and search engine management is the best way to promote your products online. Here are the following ways you can advertise your product.
- Ad campaigns
- Ad groups
- Ad text
- Landing pages
Another way of SEM is to add your product in google it increases the traffic in a short period of time. The cost depends upon the clicks of the user and the competition of the keyword for which you are paying.
Facebook Ads are only effective if your post is engaging with customers. Charges of facebook ads are less as compared to google but it reaches the targeted customers in a short period of time.
Another way of marketing your products is by reference. Affiliate Marketing is the process by which you advertise your product by a social media influencer or from some website whose CTR is very high.
SMS marketing is a process of sending promotions or transactional messages by sms to users for marketing purpose. The messages meant to communicate time sensitive offers, time alerts and updates for the people who are associated with business. Timing of the message is important because a user will only read your message if it is beneficial for them. Also you should include your company's name in the message that attracts users to read the message.
Video marketing is a process by which you promote your business through videos. It is effective because customers like to see videos if it is full of stories. Engagement of people is high in video marketing.
Make sure your video is short, cut as much as you can because short videos acquire more attention. Use your clients' reviews in the videos. Publish it in various social media platforms such youtube and facebook, embed it into your website.