What is S.E.O?
Search Engine Optimization (S.E.O), is a process of optimizing a piece of content so that it can rank on top of search engines such as Google and bing. This is important because it drives traffic into the website.
SEO boosts a website by making it technically correct and offers relevant content to search engines. Provides correct keywords that people usually search and by getting links to the website.
Factors for S.E.O
There are almost 200+ SEO factors which determine whether your website will rank in the search engine result page(S.E.R.P's). If you want to claim the top spot in the google rankings you should optimize these online factors. Some of them are equally important as others while others are slightly more important. There are 12 factors which dominantly are responsible for SEO. Remember these factors change with time depending upon google's algorithms.
- Site Security
- Page Load Speed
- User Engagement
- High-Quality Content
- Optimized Content
- Backlink Profile
- Domain Age
Advantages of S.E.O
SEO increases user site experience
Understanding the user's perspective is important. A user will only visit your site if he or she gets the desired answers of their queries otherwise they will never return. Google records this perspective of users as now it has become an answers site for people.
SEO increase Brand Visibility and Trust
Being featured in google means search engines consider you as a relevant, useful and great source of information which prefers your site over others. When you rank on google it creates trust among users . SEO increases your brand visibility and creates an online buzz that surrounds your brand.
SEO is the main source of traffic
SEO is the best way to get traffic to your website. If anything related to your website is searched by the user it may be a niche or domain name or anything present in your website SEO helps the user to get to it. SEO targets a particular piece of audience.
SEO Save Money
SEO does not involve ad's which is the main advantage. You can save money and yet rank your website on the top of google by SEO. Google AD's may cost you a huge amount of money and get inorganic traffic.